Difference between Coke and Pepsi


  • Coke is having difference in taste than Pepsi due to having difference in ingredients.
  • Coke has maintained global leadership in soft drink industry whereas Pepsi has gained success in both snack foods and beverages industry.
  • Coke is trying to focus on worldwide expansion of the cola market. While Pepsi must divide its focus between managing soft drinks lines and snack food lines.
  • Coke must try to focus on its relationships with bottling subsidiaries as compared to Pepsi in order to keep itself out of legal and territorial problems.
  • Pepsi is having strong brand equity in Pakistan as compared to Coke. While Coke is having strong market share and world wide identity being a leader in market.
  • Organizational structure for international sales of cola products may not be as strong as Coca-Cola’s.
  • Both the brands are facing both political and economic instability in many developing regions of the world.
  • Coke is facing a major challenge in developing countries that their regional bottlers may not have the financial resources to continue expansion.
  • Both the brands are trying to create world-wide economic development and population growth to sustain sales and profits
  • Both are facing competition from other national, regional, and global soft drink Companies.
Difference between Coke and Pepsi Difference between Coke and Pepsi Reviewed by Unknown on June 14, 2010 Rating: 5

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