Saturday, February 20, 2010

Nestle IN Pakistan

Headquarters in Lahore, the company operates five production facilities. Two of its factories in sheikhupura and kabirwala and multi product factories. One factory in Islamabad and two in Karachi produce bottled water. Through its effective marketing and a vast sales and distribution network thought out the country, it ensures that its products are made available to consumers whenever, wherever and however.

Launched in 1981, it has become synonymous with quality milk. Backed by a very strong brand name, aggressive marketing and distribution plans, consistent quality and availability through out the year, MILKPAK UHT has been extremely successful. In September 1999, MILKPAK UHT milk was launched as NESTLE MILKPAK UHT MILK. NESTLE MILKPAK UHT MILK is available in three pack sizes of 1000, 500 and 250 ml.
• “ Dhood ki Qudrati Ghizayat Pure, nutritious goodness of Milk”
• Pure, rich and delicious Nestle Milkpak standardized (UHT) benefits from NestlĂ©’s expertise in bringing you the best life has to offer and benefits from 140 years of consumers trust.
• Encourage your family to exercise regularly, eat a healthy, well balanced diet and drink pure, nutritious Milk for good health.
• Milk is a must drink for your children as it is a rich source of calcium that helps in the growth and development of strong bones and teeth.
• A 250ml Nestle Milkpak Glass consist of following things
o 27-30% of calcium, 15-18% of protein, 31-34% of phosphorous,6-9% of Vitamin A and 160-169 kCal of energy, as recommended dietary allowance by national Academy of Science (USA).
• Nestle have been serving Pakistani consumers since 1988 when the parent company’ Switzerland based’ on Nestle first acquired share in Milkpak.
• Nestle acquires 40% share in Milkpak.
• In 1990, Sheikhupura factory started the production of Nido Milk Powder cereals;
• 1n 1992, Nestle took over the running of company (Kabirwala plant) and began to develop its Milk collection network.
• In 1996 Milkpak was renamed to Nestle Milkpak Ltd.
• In 1997, it becomes a fully owned unit of Nestle Pakistan.
• 1n 1998, Nestle Milk collection system in Punjab matures and company is able to buy all its Milk from Farmers instead of relying on contractors.
• In 2005, Nestle Milkpak Ltd. Is renamed again Nestle Pakistan.