Storyboard For Coca Cola Advertisement

For the story board of coca cola campaign related to earth quake, the idea which is being selected is to show the victims areas of Pakistan and the miserable people. This will cause the emotional feelings and people will think that coca cola is doing better for the miserable people. The reason behind the selection of this approach is that the emotional approach will have more effects than of any other rational approach.

In this the core idea is to create the positive corporate image about  company in the mind of the customers that Coca Cola is working for the help of earth quake victims of northern areas of Pakistan as well as of Peshawar zone. This means that coca Cola is not here in Pakistan for earning profit but also play its effective role in the development of Pakistan.

The main theme behind this idea is to “Come and join hands with coca cola to rise again”.

Idea

Tamam rastay or pull tot gaey

Qudrat nay sab kuch nechay gira dia

Bachaao ka koi rasta na rha

Bohat se b zyada log apni janen gawa bethey

Jo bach gaey un k pas kuch na raha

Chehray he tamam kahani bta rhay hai

Koi b rasta na rha

Koi sahara na rha

Kuch bohat akelay reh gaey

Or umeden b hatam ho gaen

Kuch itny masoom k unhen kuch pta he nai

Kuch is qadar takleef me thay k wo ro b nai skay

Bohat se hath madad k liay uthen hai

Magar               

Zindage rukni nai chaheay

Ham dobara jena hai

Aen

 “Coca Cola k is safar me us ka hamsafar banen, “ dobara jenay k liay””

Situation/ Background

In the very first scene there will be a written” A 30 second public message”. Then there re will be a scene of Muzaffarabad’s beauty with very soft music. In the next scene there will be damaged roads and buildings with the soft voice over.