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Monday, June 14, 2010

Weaknesses of Coca Cola

Availability of Product
The Coca Cola product though has extensive distribution but in Pakistan it fasces non availability problem. It is the biggest weakness that if product is not available on time than it has a negative image on the min o the customers.
Promotional Activities
In Pakistan the company ignores the most important element which is promotion. On the other hand it is seen that Pepsi is concerning a lot on promotional activates.
Taste Differentiation
Coca Cola is not being successful in differentiating its taste from other brands like Pepsi. Rarely a small number of consumers can identify its taste from Pepsi. This thing also has a negative impact and consumers feel no problem in switching to Pepsi because of taste. 


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