Monday, June 14, 2010

Weakness of Pepsi

·                     It is hard for Pepsi to inspire vision and provide direction for large global company.
·                     The different products being offered by Pepsi are not having the company name of Pepsi with them.
·                     PepsiCo is far away from leader Coca-cola in the international market - demand is highly elastic. Pepsi adopted the strategy of coke for its survival.