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Monday, June 14, 2010

STRENGTHS of Coca cola

World-Wide Known Company
Coca-Cola is world wide known company and has a long history. Company has a brand name that holds its own prestige in the world market. The multinational entity of the Coca-Cola Pakistan gives it an edge upon other competitors.
Through its long history and familiarity they got such professionals which are very skill full and experienced.
During 1997 the acquisition of National Beverages by Coca-Cola has given Coca-Cola Beverages Pakistan Ltd. a chance to increase its market share tremendously and has increased further investment opportunities. It is top in brand equity all over the world.
Brand Image
Brand image is very high through out the world. Its so famous that almost every on knows about it. It develops so strong image that also has a great affect on the corporate image as well. It is rated as the world’s number one cold drink and is famed for its internationally well known brand name “Coca-Cola”. Coke is well supported by Coca-Cola Ltd. in the local market and enjoys distinct position.
The company successfully handles its SCM. SCM is the back bone of the any company. They handle them and also provide them training as well. It keeps them motivated and successfully converts them as strength.
Brand Positioning
The brand positioning of the Coca Cola is very strong. Company focuses on the TOM. This top of the mind strategy leads the consumers to remember the product as well as position the product as number one. Positioning strategy is the real strength of the company because it contributed a lot in the success of the company.

Quality products are the major strength of the company if it sustained by the company. The product quality has improved due to upgraded quality of packaging and the ameliorated liquid in comparison to its competitors. Consistency in the performance will leads to the quality management. Coca Cola Company manages its quality through out the world very well.
Training and Development
Company provides its employees training which helps them to cope up with existing needs as well as focuses on employees’ development programs which helps them to meet their future needs. They know if their employees are happy and motivated then ultimately it will show as quality and innovative products.


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