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Saturday, February 20, 2010

Marketing Mix of Nestle Pakistan

Product: Quality Product

Nestle Milkpak has the largest market share due to its consistent quality.

  Product Style and logo

Nestle Milkpak is available in different product range and stylish packaging.

Product Lifecycle

Nestle Milkpak has been in the market for a very ling time and it is at maturity stage.

Price: Competition Based Pricing

Milkpak is holding a large share in the market due to its quality at same price as compared to competitors.

Placement:

Milkpak is not sold directly to consumers and the complete distribution process is followed. It uses indirect channels for distribution like:

Manufacturer -> Distributor -> Wholesaler -> Retailer -> Consumer

Promotion: Focusing on health conscious people in their advertisement.

Promotion Mix includes Advertisement & Sales Promotion

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