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Sunday, February 21, 2010

Current Market Situation for Nestle

o Today, Nestlé Milkpak produces in over 81 countries and achieves 98% of its turnover outside Europe.

o Nestlé Milkpak is the world’s largest milk company, which does 98% of its business.

o It has an annual turnover of 70 billion Swiss francs, 522 new factories in 81 countries, 200 operating companies, 1 basic research outer and 20 technological development groups, has more than 231,000 employees and more than 8000 products around the globe.

o On the Other hand in Pakistan Nestlé in future may loose it market share because of its competitors high efforts especially on Advertising

o Over all company market share is 80%.

o Nestlé share as compared to nurpur, Nirala and other are moves around 20 to 30%.


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